“The customer passes through a constantly-shifting “fog façade” to enter another world. Once inside the store, people stroll among floating LCD tables perched on clear acrylic pillars, underlit by a glowing translucent floor. Each customer receives a “ghost mobile”, a crystalline body sized similar to a mobile phone. By placing it on the screen, they can make purchases by magically loading the real and virtual products into the transparent object - the actual, physical products are received at the sales desk. Along an elevated walkway, “future cubes” display upcoming products as holographs, and guide customers to a metallic wing from which they approach the monolithic white bar and the lounge area.”
